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Apr 27, 2020

Rich shares his story, his inspiration, and his background. Caleb also talks with Rich about a brand, products, human connection, and how he helps clients grow their business.

 

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Show Notes

  • How Rich and Caleb met - 1:50
  • Rich’s background and work - 4:44
  • Being smart enough - 5:46
  • His cancer story - 9:00
  • The value that a brand brings to life - 12:55
  • Disrupting the way people think - 16:20
  • People buy human connection - 22:29
  • What’s the product and what’s the brand - 25:39
  • Helping clients build their brand - 32:34
  • What happens when people understand your word - 41:40
  • Seeing the potential in others - 43:22
  • Being a key position on a team - 46:27
  • Building a brand for Better Wealth - 47:30
  • Knowing your story helps you as an entrepreneur - 48:15
  • Better Wealth’s brand promise - 49:41
  • The five-step process - 51:22
  • Time is our enemy - 52:54
  • You can live a better life today and tomorrow - 55:44
  • The context of the consumer - 1:00:42
  • Rich’s answer for The Legacy Question - 1:03:21
  • Rich’s insights about life - 1:04:41


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